The proprietary technology utilized by the company is designed to serve the unique needs of hosts and guests. Custom-built platformĪirbnb takes a lot of pride in its platform, and rightly so. The global network is the backbone structure that allowed Airbnb to operate during the Covid-19 crisis and offer travel spaces closer to home. The network grows as new hosts see the opportunities to earn extra income and guests attracted by the competitive value proposition of Airbnb stays. Hosts and guests span more than 220 countries and regions, which helps Airbnb thrive on cross-border travel, and, in turn, helps establish a global brand presence.
Global networkĪirbnb’s global network of guests and hosts allows the short-term rental platform to expand its reach without the need to deploy local operations in each place it operates.
Indicators of guest engagement, such as the number of travelers that leave a review, (68% left reviews for their stays in 2019) and the repeat-guest revenue (69% 2019 revenue was generated by stays from repeat guests, compared to 66% in 2018), are steadily going up. And, Airbnb has the numbers on its side to prove it. The guest community is vital for Airbnb’s business because it generates word of mouth that drives organic traffic directly to the platform and saves the company a lot of money in the marketing and advertising department. Travelers who’ve had positive experiences with Airbnb regularly return to the platform for future travel and book directly, instead of going through intermediaries. The nature of the Airbnb experience, the personal touch of hosts, and the interaction with them help guests easily engage with the Airbnb community. An engaged guest communityĪirbnb’s guest community is one of the company’s greatest strengths. Between January and September 2020, approximately 91% of all Airbnb traffic originated from direct or unpaid channels. The power of Airbnb’s brand attracts people directly to the platform, and that is evident through the percentage of organic traffic to the website. In fact, Airbnb’s online search popularity surpasses that of competing travel brands, according to Google Trends. The popularity of Airbnb is unmatched among travel brands. Airbnb has even found its way into the vernacular around the world, wherein it is used as a noun and a verb in some places. An SWOT analysis of Airbnb can help you answer questions such as:Īirbnb is recognized globally, and this is one of the most valuable assets of the platform.
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